I am many things — a hospitality professional, an e-commerce strategist, and a lifelong learner who is almost always enrolled in a course, whether that’s studio photography or data structures and algorithms.

By day, I manage distribution and digital commerce for a portfolio of branded hotel properties, bridging the gap between how a hotel looks online and how it performs. I’ve come to understand that visual storytelling and conversion are deeply connected — which is what drew me to photography in the first place.

I am fascinated by how things are made and what makes them better. I tile floors, refinish furniture, and approach most problems the same way: figure out the craft, then refine it.
My background includes years as a luxury hotel concierge, where I learned that the details — the ones guests rarely articulate but always notice — are what drive loyalty.

That sensibility informs everything I do, from campaign strategy to the way I frame a shot.
I hold dual Canadian/US citizenship, TSA PreCheck, and live twenty minutes from a hub airport. If something needs to be done on location, I’m not difficult to get there.