ECOMMERCE
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How to Market an Undifferentiated Product
“Building Brand Reputation”, “Community Engagement Ideas”, “Convenience in Retail”, “Customer Loyalty Programs”, “Customer Service Excellence”, “Personal Branding Tips”, “Retail Consistency Practices”, “Retail Marketing Strategies”, “Transparency and Sincerity in Business”, “Value-Added Services”, branding, business, competing in retail, digital-marketing, E-COMMERCE, ECOMMERCE, How to Compete with Undifferentiated Products, MARKETING, small-businessIn my current role, I distribute popular alcohol brands, similar to larger competitors but with less buying power. This scenario isn’t unique; many retailers face the challenge of selling undifferentiated products like staple foods, office supplies, or generic drugs. The key strategies? Compete on price or build a reputation. For small companies, scaling can be…
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I’ve been thinking a lot about e-commerce lately. I was brought on to build an e-commerce platform for a small chain of family-run stores; they have been brick-and-mortar only since 1998. They knew a lot about growing a successful business in San Francisco; however, they knew nothing about what it would take to succeed in…
Kristina Helwing 